‘SoulWorks’ my latest book is with the publishers, so I sent out a newsletter. The Mailchimp service is perfect for this sort of thing – easy to format with lots of colours and pictures that make reading more fun. Even better, it gives you a report on how the mail out has been received: how many opens, how many clicks on links – and who has unsubscribed!! Luckily there are just a couple of returns from addresses which need updating, so no-one gets crossed off my coffee list this time around. In fact I’ve had some really lovely replies from old friends I hadn’t heard of for a while. So this bit of the pre-publication publicity process is interesting and fun!


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